The State of Life Insurance Marketing 2026 is a report on how life insurance distributors are acquiring customers. It covers what's working, what's not, and where the industry is headed.
It combines:
- Anonymized responses from 50+ marketing and distribution leaders at life insurance distribution firms
- Interviews with 25+ life insurance marketing leaders
- Analysis of industry trends, benchmarks, and best practices
This report was created to give life insurance marketing leaders something the industry lacks: honest, practitioner-focused insights they can actually use.
Who It's For
- Marketing leaders at life insurance distributors responsible for lead gen, customer acquisition, funnel performance, and CAC
Methodology
The benchmarks and insights in this report are based on:
- Anonymized performance data from FamSure's partner network and over 50+ survey participants
- Interviews with 25+ life insurance marketing leaders across the US, Canada, and UK
Benchmark figures are directional. Performance varies by distributor size, product mix, lead source, and sales process. Use them to identify gaps and spark conversation, not as absolute targets.
About FamSure
This report is produced by FamSure.
FamSure is a life insurance lead generation company specializing in parents, the highest-intent demographic in life insurance.
What we do:
- Generate exclusive, TCPA-compliant leads from parents actively shopping for coverage
- Deliver leads with documented consent and verified provenance
- Custom campaigns built around your underwriting criteria and pricing
Our model:
- Exclusive leads—one lead, one buyer
- Real-time delivery to your CRM
- No upfront costs, no long-term contracts
Learn more: getfamsure.com/partners
Contact: contact@getfamsure.com
Acknowledgments
Thank you to the marketing leaders who generously shared their time, insights, and experience for this report. Their willingness to speak openly about what's working, what's not, and where the industry is headed made this report possible.
What This Is